Building Customer Trust
Healthy relationships are built on honesty and trust — and the same principle applies to relationships with customers. In this article, Savannah Jodie explores the importance of transparency and trust in customer relationships, originally written for The Drum’s deep dive into data, The New Data & Privacy Playbook. Dive into this customer-obsessed resource to learn how customer trust shapes effective, long-lasting engagement.
Unpacking Customer Behaviour Through Culture and Music
In this episode of The Current Frequency, Savannah Jodie explores how customer service experiences vary across cultural restaurants and cuisines, shedding light on the role cultural influences play in shaping customer expectations and interactions. She also dives into the powerful impact of music from different countries on human behaviour, revealing how sound can transform customer experiences. This customer-obsessed resource uncovers how environment, cultural nuances, and sensory elements deeply influence customer behaviour, helping businesses forge stronger, more meaningful connections with their audiences. Tune in to discover how these insights can elevate your customer-centric strategies.
Case Study: Shaping eBay’s Customer-Obsessed Marketing Strategy
In this case study, Savannah Jodie showcases her leadership in driving customer-obsessed strategy for eBay while working with DEPT. Through deep insights and a relentless focus on customer needs, Savannah pioneered innovative strategies that elevated eBay's marketing efforts across multiple markets. This resource highlights best-in-class customer strategy, offering valuable lessons on how to align brand objectives with customer expectations. Dive into this case study for actionable insights into creating customer-obsessed strategies that deliver real results.
